Social Media Experience

Penn State Barstool

Generated 22.3 million Twitter/X impressions to date

Data collected 01/05/24

Tweet Samples

Data is collected from 10/12/2023 to 01/10/2024

Instagram Post Samples

38% increase in engagement with new accounts

75% increase in Instagram accounts engaged

gained 6,350 followers

Personal Content Growth

YouTube Channel Samples

Garnered 2.2 million views

Accumulated over 3,000 subscribers

Data collected 01/05/24

YouTube Channel Analytics from 2023

TikTok Content Samples

92.9% increase in post likes

76.5% increase in post views

29.6% increase in views of profile

2.97 million combined views

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